P/01Go and see
Look at the real thing.
Decisions come from our own stores, our own ad accounts and our own numbers, looked at directly.
Ecommerce operations
Better commerce, one small change at a time.
Ecom Kaizen is a small ecommerce operations company. We run direct-to-consumer storefronts, and the advertising, data and tools behind them, and we improve all of it a little every week.
01What we work on
Four jobs, done every day.
Everything here is done for storefronts we own and operate ourselves.
-
01
Storefront operations
The day-to-day running of our online stores: catalog, pricing, checkout, fulfillment and customer support.
Stores -
02
Advertising operations
Planning, launching and maintaining the paid campaigns that bring customers to those stores, within each ad platform's rules.
Media -
03
Measurement and reporting
Bringing spend, orders and margin from every platform into one set of numbers we can trust and act on.
Data -
04
Automation and tooling
Small internal tools that take repetitive work off people's plates, so their time goes to decisions.
Tools
02The loop
Plan. Do. Check. Act. Again.
Kaizen means changing one thing, measuring it, keeping what works and repeating. We run our stores the same way.
- 01Plan
Pick one thing worth improving, and decide how we will know it worked.
- 02Do
Make the change at a small scale, where a mistake is cheap.
- 03Check
Read the numbers honestly, including the ones we hoped not to see.
- 04Act
Keep what worked, drop what didn't, and write the new standard down.
03Principles
How we decide what to do next.
P/02Small steps
One change at a time.
If we change one thing, we know what made the difference. If we change five, we are guessing.
P/03Standard work
Write it down.
Once something works we document it and do it the same way, until we find a better way and document that.
P/04Inside the rules
Compliance comes first.
We operate within the terms of every platform, payment provider and carrier we use. That is a starting condition, never an afterthought.
04Contact
Start a conversation.
Questions, partnerships or platform matters. One address, read by a person.
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